Due to the many questions we get about monitoring online conversations and its importance for brands, that have embraced digital marketing, we have decided to write about the Monitoring business.
It should be known that very many people are online for many different reasons, and some of those reasons are about your product, service or the company as a whole. This common user of the internet is able to influence and form an aspect about your brand online. It is good for your company and your brand to know what is being said online, by the common users or customers.
These people are talking about their interests, likes and dislikes. They’re sharing information about and experiences with products and brands. It’s vital to monitor these conversations and learn who is talking about you, what they’re saying and what they think of your products and service.
Monitoring what is said online helps you to know how to improve your products or services by gaining huge amount of information as feedback. Some of the information you will get will help you identify
- who your audience is
- where your audience is
- what they talk about on different social platforms
- who the influential members of the audience are
- how your customers feel about your products
- what problems they’re trying to solve
- how and what the competition is doing
- where the gaps and opportunities in the market are
- any potential threats or brewing crises
Also monitoring helps you gather information about the completion, your industry news and other useful information you need to be competitive and boost your products and services. There is always free PR online that you need to know about and leverage.
Monitoring allows you to track sentiment and identify who you should be engaging with. There are a number of tools online that help with this. When you have a dashboard that collects all mentions of your brand, keywords, competitors names, and industry phrases it makes your PR planning so much easier to manage.
There is still a lot of talk about ROI for using social media and monitoring results help answer many of these questions. Sales are being made after great online PR stories and online customer care services.
Drive and learn more about what people think about your brand, services and products.