Social media marketing campaigns can reach millions of people in hundreds of countries around the world. Due to that, brands are focusing their marketing efforts to the world of mobile to maintain the lead statuses of most innovative, flexible and adaptable businesses.
Without being able to effectively use social media campaigns, especially in real-time marketing situations, brands could be hindering their revenue numbers and customer trust. Because the impact of a specific campaign has on society weighs heavily on the subject matter, visual impact, and method of delivery. Society likes marketing campaigns that are straight to the point and without filler-speech.
Periscope is a Twitter video streaming app that allows users to create an account and stream live from their mobile devices. It’s good for handling virtual conversations and now has the option for brands to create billboards to advertise their products.
Periscope allows users to broadcast live video from an Android or iOS device and share it with millions across the world. In August 2015, the app announced that over 10 million user accounts had been created, and that 40 years worth of video content was being watched every day on the platform. It’s expected Periscope will continue to experience high growth rates and evolve the landscape of social media.
This is why digital billboards are becoming more popular as more brands are catching onto the concept of improving their digital marketing efforts. Periscope is the most interactive and social broadcasting experience there is, and with it comes the ability for brands to connect, share, promote and ultimately sell in ways that were previously unobtainable.
The live, raw and unedited nature of a Periscope broadcast paints a different picture of the social media we know that includes photoshopped Instagram image, or the highly edited YouTube video with added gloss, filter and accompanying clickbait thumbnail.
With Periscope, it’s what you see is what you get. There’s no restart button or “we’ll edit that out in post.” It’s authentic and that’s what makes it incredibly appealing to many viewers. Couple this with real-time interaction, where viewers comment live during a broadcast, and it’s clear to see why it took the app just ten days to attract its first 1 million users.
How can brands use it?
- Through broadcasting valuable content
- By using online publicizers
- Not forgetting influencers
- and brands interacting back with the audience they are engaging.