Viral marketing and its types
What is viral marketing?
These are marketing ways that use existing social marketing platforms or tools and other technologies to try and increase brand awareness to achieve marketing objectives through self replicating viral processes . Before social media it was delivered by word of mouth but now it have been enhanced the existence of those platforms.
Viral marketing has been seen in forms of video clips, interactive flash games, advergmaes, ebooks, brandable software, images, texts, emails and more others. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an endless amount of potential forms and vehicles the messages can utilize for transmission, including mobile devices.
Now days most of the clients we get want their product, event to go viral but forget that virality is not magic pixie dust that can be sprinkled on anything and it all over the place. They are elements to consider like the greatness and uniqueness of the product because people will always have something to say about the product good or bad.
But how do you get them talking or remind them to talk? You need to understand what’s inside your core users’ minds, and use that knowledge to help them share your product through whatever means makes the most sense to them.
What are the Viral Market?
- Word Of Mouth -> Let the people talk about your product to other, encourage them to do. Feed the content that facilitates this kind of talkability. While at this make sure your product or service is searchable. People want to know where to find this product every one else is talking about.
- Infectious virality -> This is when a product is designed in a way that people will work to get other people using it because it will make it better for both of them. It’s when one user is “infecting” another with the product structured as a virus so that they are both hooked.For example, Snapchat users have a big incentive to encourage their friends to download Snapchat so they can send photos back and forth in a more authentic and safe way. And then LinkedIn and Facebook where people invited you to be their colleagues or friends. Invitations are the key to spreading infectious virality. However — false invitations or overly spammy invitations often have a deleterious effect on virality.
- The one that just spreads because its fun to share, or due to its popularity among the people. We used to nudes of famous Ugandan celebrities or like the Pokemon game in the USA that had some of us in Africa want in on it too.
- Demonstration virality -> The one where the people take the lead to demonstrate how it can be used like how being dropped or picked by Uber car at a random place in the city and you give lifts to your friends and they all end up downloading the app.
- Referral incentive word of mouth -> This is similar to word-of-mouth, but with a little added incentive for people to refer their friends. It’s more like use my service/ buy my product, refer some one and get another product. Like the Uber free ride codes for new riders or dropbox’s refer someone and get more storage space. It helps when the incentive works both ways, as a coupon for the new users as well as an reward for the referring user when the recipient creates a new account. Because you are paying for it and discounting your service, it’s not quite as clean or pure as word-of-mouth, but more effective.
While looking at the above types,
a. Remember positive content is more viral than negative content.
b. Content that evoked high arousal emotions—positive or negative—is more viral than content without emotion.
c. Practically useful content get’s shared.