Introducing K.I. Session Season 2 on Understanding the Roles in Digital Marketing
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Digital Marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills.
A digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels.
In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.
Smaller companies tend to have one general specialist or manager while corporations can spread the responsibilities around to an entire team or even across several different departments.
This (general specialist) is responsible for driving relevant consumers with the goal of improving brand recognition (and) trust and ultimately drive purchase intent.
The juggle of having to execute the multiple roles effectively doesn’t play well enough for the general specialist. This is one of the reasons why we modeled the K.I Session season 2.
This second season of K.I. Session has been set up to equip digital marketers and those aspiring to be with the techniques and skills necessary to perform a particular role in Digital Marketing.
Do you have a niche or you are the general specialist who juggles around all traits but has not mastered any?
For more details, please see the flyer above and fill in the simple form on the link http://bit.do/Digital-Roles-Training-Application
NOTE: All our training modules will happen on Saturdays.