What should you be doing during this lockdown season as one who uses online platforms
See below our 5 suggestions;
1. Experiment with new formats to replace events
Even before public gatherings were banned by the government, a lot of events managers had already taken the decision to cancel their events.
In a lot of cases, we would think these events should have switched to live streaming or webinars. From a content marketing standpoint, webinars have a lot of advantages, such as the ability to run email drips to attendees. But one has to think about how to mix up the format because differentiating your video or webinar content is going to be a big challenge as more and more brands do it.
2. Take Any Opportunities That Arise to Help People in the Crisis
People remember the good thing your business does. If you can help people get through this time, do so. We are happy to be contributing to the #Tonsemberera Ministry of health campaign to create awareness around and about the pandemic. Marketing was not on our foremost but helping the ministry push it’s message well and out was ours.
3. Modify your approach to your marketing strategy
As a business’s online marketer you need to have already modified your marketing approach to focus on future bookings. Work on pushing the strengths of your brands, if you can’t deliver a physical course or service, focus on what you can deliver. For example, if you run courses, classes or workshops that usually require a physical location, you can focus on transferring your physical services to online services where applicable. Simultaneously adding value to your users, while retaining the valuable income generated by this service. For example, an e-commerce business that sells gym wear might change up their marketing to focus on the ease of ‘at home workouts’. Delivery services for supermarkets and restaurants.
4. Improve Your Online Presence
More people are online than ever now. They are also becoming warier of personal interactions. But that doesn’t mean that they have lost interest in the businesses around them. In some cases, enforced time alone has given people more opportunities to make Google searches and research potential items to buy. We have seen the TikTok take high increase in app downloads as people are looking for content to entertain them as they are in lockdown.
Don’t forget your SEO improvements to digital presence, as people are busy looking for things online. Any business with a website needs to operate good search engine optimization (SEO) principles if they don’t want to end up lost amongst the competition. Google and the other search companies continually change their search engine algorithms, so you need to ensure that your site frequently changes to keep up with the trends. Its time to check your copy and content on your site and your developers should be able to ensure that your site operates in such a way to make it easy for the search engines.
5. Keep nimble and adjust to customer needs at the moment
An example is Ford who repurposed some of their 3D printers into printing much-needed respirators. Ford has joined forces with 3M and GE Healthcare to quickly expand the production of urgently needed medical equipment and supplies for healthcare workers. They plan to assemble more than 100,000 face shields per week. This is away from their front which is cars.