Influencer marketing is like a relationship. You will only be happy in the long run with the right partner. However, large budgets and millions of fans and followers are no guarantee for successful influencer marketing. It is much more important to work with the right influencers. -...
Our daily mission here is to create content that drives traffic, boosts numbers of followers or increase membership and subscriptions. To us, content is one of the biggest components of modern marketing. Any marketing strategy relies on effective content, and though there are a number of...
As it was declared after Mark Zuckerberg announced changes in the Facebook's algorithm to favour the influencer, the Year of the influencer; Uganda has faced a number of changes since then. Earlier after the announcement was made we shared insights on how an influencer and brands can...
[caption id="attachment_649" align="aligncenter" width="3543"] Infographic: About Where are Hashtags more effective.[/caption]...
Simply knowing the benefits of this practice isn’t enough. If you were to dive in headfirst without careful planning, it’s likely, if not given, that your social selling campaign would fail immediately. You need to take time to identify the right channels, target the right...
Instagram as a social media platform has captivated different audiences, and various Instagram strategies are being adopted by many brands in 2018. To better your marketing, here are some tips to add in your Instagram strategies that may work out for your brand. Many of these are Instagram...
Have you landed on this pop-up message while logging into your twitter account? You probably missed it as you went on with your daily tweeting activity, BUT here is what you might have missed. Effective 25th May 2018, Twitter made changes to its privacy policy. This meaning...
In March, Twitter introduced a new strategy aimed at tackling relevance and improving healthy conversations on the timeline. This strategy is one you may call “Shadow Banning”. Shadow banning involves making your content online invisible so that no-one can see it easily in order to interact with it....
The internet is one spiral network that has diversified in almost all spheres of life. As you are reading this right now, you are using the internet, and guess what, your information is on the loose. This is not meant to scare you though. When we...
We receive a number of questions about the different marketing behaviours online today, and one of the many questions is focused on these two. Advocate Marketing and Influencer Marketing. Advocate marketing isn’t influencer marketing, let us first put that out of the way. The difference between the two...