There’s a reason why Seth Godin - he is one of our cyber mentors here are Kahill Insights- calls content marketing “the only marketing left” - it’s authentic, useful, and perfectly suited for the internet generation. We have been seeing this happy all through our 5...
Specialization by definition is where an entity focuses on the production of a limited scope of goods to gain a greater degree of efficiency. Speaking the digital marketing language, specialization is where a marketer focusses on performing one role which he/she is better at. What are the basic digital...
Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding...
In this era of big data, personalization is fast becoming a customer expectation and is now key to building trust with audiences. This does not end with the products you are trying to sell, it also applies to the content you put out on your...
For those who have managed a Facebook page, or gotten a chance to skim through the admin section of a Facebook page, you should have come across the terms likes and follows. Have you ever taken trouble to know the meaning of each of those terms? Or the...
You might have come across a post on Facebook from someone saying “I have been put in a Facebook jail.” So what exactly does a Facebook jail mean and what can you do to avoid it? Let’s tackle that in this article. What is Facebook jail (Definition) Photo credit: Google...
A new update to Facebook’s Creator Studio has added an extremely demanded feature for Instagram power users - the ability to natively schedule Instagram posts and IGTV broadcast ahead of time. Facebook had already updated the Instagram API to allow scheduling by third-party apps but...
Here at Kahill Insights we serve influencer marketing as one of our side meals every day, and this is our story about it. Some influencers can be trash as Dennis Asiimwe mentioned during our KI Session last year and others can be darlings, we explain why. WHAT...
A brief on Cross Content Team Input and Development Cross Content-Team Input and Development embodies the culture of associativity and inclusivity when it comes to brainstorming ideas into life. As the year was starting, we stipulated a list of Content Marketing Trends we are focusing on this...
Continuing on our focus for this year, here are the other 5 things we are focusing on below. If you missed our other 5 please check out this blog for them. 6. Cross Team Input and Development Cross Team Input involves having a collection of members who...