14 Mar How to maximize the value of Content CREATION FOR marketing
Content is just like everything else in business: you can approach it as something to check off your to-do list, or you can approach it thoughtfully and strategically to accomplish your goals. The latter will always take more time, but that extra time is the difference between content that flops and content that gives you real ROI.
Strategic content marketing isn’t just about the content you create, though. It’s also about making content that supports your end goal and leveraging that content once it’s published. To understand the best way to maximize the value of the content created you need to these 3 things;- (a) Focus on a few channels while designing your content. Know your audience well, their age, location, interests, etc. (b) Update content regularly on the pages, but please don’t so repetitive. That is can be so boring and puts people off, mainly if it is in the format of delivery. (c) Always promote the content you create by sharing it with your support team and deliver it at a valuable time or moment.
So what strategies should you be using to maximize on your efforts at content creation:-
- Create Content that adds value to Potential Clients
Before beginning on your content project, think about what you can do from the beginning to guarantee a return on the time spent creating that piece of content. What one way can it bring you value? This can only be done by making a direct connection with potential clients. While creating your content think about the authentic avenue in which to reach out and build a relationship with potential clients while providing real value.
- Start with Message and then get think about the Channels
What is it do you want to communicate and why? Are you looking at solving your clients’ problems, what are your solutions and action steps? Whenever you are creating content consider the different forms that message you have settled with can be delivered. So outlining what will actually be valuable to your ideal client rather than taking a shot in the dark. Next, turn that outline into as many different pieces of content items as possible. Can you design a flyer from your outline? Can you record a video out of it? What about a blog?
- Consider Educational Series
From your research about your audience, you should have found out if your clients completely understand your product or service. If not you have to. You need to consider educational series that can spiral into dozens of pieces of content. Each article can stand alone, or leads can subscribe to an email series that provides them with all the information they need to know. Once they realize they don’t have the time, expertise, or resources to implement your suggestions in-house, they’ll seek the experts who tried to educate them in the first place.
- Remember the Golden Rule of Content Marketing
No matter how good your content is if it’s not seen by anyone you have wasted your time creating it. You have to spend twice the same time used to create to distribute it within your networks. Think beyond tweeting it and Facebook posting but also find more other avenues to market it. Find out if you can use influencers, Facebook, and LinkedIn Groups, or any other audience forums you can interact with ike creating newsletters. Look into online areas where your audience spends the most time online and then figure out how they can see your content.
- Always have your end game in mind
Every piece of content you create is part of a larger positioning and marketing strategy; however, each individual piece of content can have its own action goal as well. By planning that intended action before you write the content, you’re much more likely to have readers take that action. A true content marketing strategy doesn’t just deliver value; it makes the action you want the reader to take the only logical next step. That doesn’t mean every reader will take it — or even that every reader should take it — but high-quality content, combined with a consistent strategy that supports a long-term goal, is the secret to using content to drive ROI.